Semalt: Maupangiri a SEO


Monga tikudziwa, njira yotsatsa kwambiri yotsatsira ndikutsatsa katundu ndi ntchito kudzera pa intaneti. Masiku ano, ndizosatheka kupeza kampani yopanda tsamba lazamalonda, chifukwa izi ndizofunikira kwambiri pabizinesi. Koma kukhala ndi tsamba la webusayiti sikutanthauza kuti simungathe kuchita bwino popanda kukwezedwa. Kutsatsa tsamba lawebusayiti ndi ntchito yovuta, yomwe imatha kukwaniritsidwa kokha ndi kampani ya SEO akatswiri. Musamakhulupirire tsamba lanu kuti akhwangwala omwe sangathe konse kuthana ndi mavuto awo. Kukhathamiritsa kwa SEO ngati ntchito yotsatsira webusaitiyi ndiyoyenera ndi Semalt. M'malo mwake, Semalt sikuti kungokhala kukhathamiritsa kwa SEO komanso njira yabwino yopezera phindu.

Eni ake omwe ali ndi tsamba lodziwika bwino ankayesera kugwirira ntchito ndi mawebusayiti awo pawokha kapena kudalira otsatsa omwe ali pamalowo. Zotsatira zake, bizinesi yawo yawonongeka. Ndipo nthawi zonse, anthu adapempha Semalt kuti asunge masamba awo, sitinakane. Tidatulutsa tsamba lawo mosadumphadumpha ndikuwakankhira pamalo apamwamba osakira. Muyenera kuwerengera milandu iyi patsamba lathu, kuphatikizapo malingaliro abwino kuchokera kwa makasitomala zikwizikwi. Semalt ali ndi luso lalikulu komanso waluso kwambiri ndipo amatha kuthana ndi zovuta za zovuta zilizonse. Mutha kuchita bwino ndi kukhathamiritsa kwa SEO, koma pokhapokha ngati mumachita ndi Semalt.

Popanda ukadaulo wa m'mphepete mwa SEO, simungathe kuchita zomwe mukufuna. Komabe, kupambana sikudalira kokha kugwiritsidwa ntchito kwa mtundu wina wa maluso. Ndikofunikira kuti muzigwirizana ndi nthawi komanso kukonza madongosolo. Semalt akupanga njira zatsopano zolimbikitsira mawebusayiti, pogwiritsa ntchito njira zatsopano. Kampaniyo yadzikhazikitsa yokha ngati mtsogoleri wa kukwezedwa kwa SEO komanso chimphona chapadziko lonse lapansi pakupanga masamba.

Gulu la Semalt limakhala ndi akatswiri apamwamba padziko lonse lapansi pazida zonse. Katswiri aliyense amatha kuyankhula zilankhulo zingapo ndipo ali ndi chidziwitso chochuluka pakukhathamiritsa kwa SEO. Awa ndiwo oyang'anira aluso, akatswiri a SEO, akatswiri a IT, komanso gulu la olemba luso. Kupatula apo, opanga mapangidwe apamwamba nawonso amagwira ntchito mu gululi. Asanakhale njira yothetsera vutoli, akatswiriwa amaganizira zinthu zonse zomwe zimakhudza kuthandizira kwa webusaitiyi. Tsamba lililonse ndi polojekiti yatsopano yomwe imafunikira njira yolumikizira payekha komanso njira yokwanitsira.

Kupititsa patsogolo kwa SEO

Kutsatsa kwa SEO pamalowa mu injini zosaka ndikoyenera kwa mabizinesi ambiri omwe akupatsa malonda awo kapena ntchito zawo pa intaneti. Iyi ndi njira yabwino yozika mizu pofufuza kwa nthawi yayitali ndikupitiliza kuchuluka kwa alendo. Kufufuza kwa Injini ya Kusaka (SEO), mophweka, ndi njira zowonetsera zamkati ndi zakunja zomwe cholinga chake ndi kusintha malo awebusayiti mu injini yosaka. Chifukwa chake, tsamba la webusayiti lingathe kugawidwa bwino ndi makina osakira, likuyenera kugwiritsidwa ntchito m'njira zovuta.

Kukhala ndi tsamba la webusayiti sikumveka popanda kukalimbikitsa. Popanda kukhathamiritsa, kuchuluka kwa magalimoto kumakhala kotsika kwambiri kapena zero ngati sagwiritsa ntchito njira zina zokopa anthu. SEO ndi yoyenera kwa aliyense amene adzagulitsa malonda pa intaneti, kufunafuna makasitomala, abwenzi, ndi ena. Masanjidwe a ma algorithms akukhala bwino, ntchito zatsopano za ma analytics zikubwera komanso kutsata zotsatira za ntchito zomwe zachitika kumachitika. Semalt amathandizira kwambiri kukulitsa dongosolo lokhathamiritsa la SEO.

Kupititsa patsogolo kwa tsamba la webusayiti mu injini zosaka kumaphatikizapo magawo atatu ofunika: kukhathamiritsa kwa kunja, kukhathamiritsa kwa mkati, komanso kupeza njira zowunikira. Utsogoleri uliwonse umakhala ndi zinthu zosiyanasiyana zomwe zimafunika kuchita motsatana. Chifukwa cha zaka khumi zokuthandizani kukonza webusayiti, Semalt imapereka mayankho ovuta monga AutoSEO, FullSEO, komanso pulogalamu yapadera yowunikira mawebusayiti. Kuchita izi kumatsimikizira kukwera msanga kumalo apamwamba posaka. Yang'anani aliyense wa iwo.

Kampeni ya AutoSEO

Ambiri omwe ali ndi tsamba lawebusayiti ali ndi chidaliro chonse kuti AutoSEO ndiyo njira yabwino yosunthira webusayitiyo pamalo apamwamba posaka. Sizochitika mwangozi, popeza kuchuluka kwa ogwiritsa ntchito omwe akwanitsa kuchita bwino pantchitoyi akula mwachangu. AutoSEO imaphatikizapo magawo angapo azovomerezeka zomwe zimachitika mogwirizana ndi katswiri wa Semalt. Akatswiri a kampaniyi amakhalanso ndi udindo pazotsatira zopambana. Mukuchita izi, kusintha kwa tsamba la webusayiti kumasinthidwa malinga ndi momwe mungakwaniritsire. Kukweza mu injini yakusaka mosakayikira kukupambana. Nawo ntchito zazikuluzikulu zoyambira AutoSEO:
  • kusankha mawu oyenera;
  • kusanthula kwa tsamba;
  • kafukufuku webusayiti;
  • kukonza zolakwika pa webusayiti;
  • kupanga maulalo kumasamba okhudzana ndi niche;
  • kukweza pamasamba;
  • thandizo kwamakasitomala.
Kampeni ya AutoSEO imayamba mukangalembetsa patsamba lanu. Kusanthula tsamba la webusayiti kumayamba kupita, ndipo posakhalitsa mulandila lipoti loyambirira la malo anu mu zotsatira zakusaka. Nthawi zambiri, pamatha kukhala zolakwika pamapangidwe a webusayiti, motero mainjiniya athu a SEO amasanthula chilichonse chomwe chili patsamba lino. Zolakwa zikadziwika, mudzapeza lipoti latsatanetsatane, ndipo mainjiniya a SEO awachotsa. Simunakhale nawo gawo lililonse pazochitikazo, koma nthawi zonse muzikhala ndi zomwe zikuchitika. Pambuyo poti zolakwa zonse zakonzedwa, mawu osakira adzasankhidwa. Gawoli makamaka likufuna kukonza mawebusayiti.

Gawo lotsatira lidzakhala kusankha kulumikizana kwa intaneti. Maulalo awa adapangidwira kuti awonjezere kuyikidwa pazinthu zapaintaneti. Chifukwa injini yosaka imakana zopanda tanthauzo, ndizofunikira kuti izisunga kukhala yothandiza komanso yopindulitsa. Ntchito ya akatswiri a Semalt ndikusankha zinthu zoyenera kuti mulowetse maulalo. Woyang'anira kampaniyo amawona payekha zochita za katswiriyo, chifukwa chake palibe chomwe chingavulaze tsamba lanu sichingachitike. Tsamba lanu limakhala lotetezeka kwathunthu.

Tsopano tikuyenera kusintha zomwe zikufunika patsamba lino. Woyang'anira Semalt amagwira ntchito ngati katswiri wakunja ndikupereka malingaliro pazosintha zaukadaulo. Ripoti lina likuwonetsa zomwe zisinthe zomwe zikuyenera kuchitika kuti zitheke bwino. Akatswiriwa amagwiritsa ntchito FTP (File Transfer Protocol). Kufikira kwa FTP ndikofunikira kuti muyankhe mwachangu kusintha kwa injini zakusaka kuti musinthe zofunika. Monga maudindo amasinthidwa pafupipafupi, Semalt amakudziwitsani ndi kuyambitsa mawu osakira. Mawu osakira amayenera kufanana ndi zomwe zili, zimayendetsedwa ndi akatswiri komanso. Zomwe muyenera kungochita ndikuwona ndikulemba zotsatira zabwino. Mtengo wa pamwezi wothamanga AutoSEO ndi $ 99.

Momwe FullSEO imagwirira ntchito

Semalt imapereka kampeni ya FullSEO, yomwe imatsimikizira kukwezedwa bwino kwa webusayitiyi kwakanthawi kochepa. Kamphuliyo imaphatikizapo kukhathamiritsa kwa masamba akunja ndi mkati. Njira yonseyi imakhala ndi magawo angapo ovomerezeka. Pakutha magawo onse awiri, mtengo udzakhala wokwera kwambiri. Monga kampeni ina iliyonse ya Semalt, FullSEO imayang'aniridwa ndi oyang'anira, zochita zonse zimachitika ndi katswiri. Posachedwa, mudzazindikira kuti tsamba lanu likuyandikira malo apamwamba kwambiri posaka injini. Dziwani kuti opikisana nawo sangathenso kudziwa momwe webusayiti yanu iliri.

Kuti akhazikitse kampeni, muyenera kulembetsa patsamba lathu. Mukangosayina, tsamba lanu limayamba kusanthula zokha. Zochita zonse zomwe zachitika pa tsambali ziziwonetsa kukhathamiritsa kwa mkati. Zimaphatikizanso zochita zingapo pakuwona momwe tsamba lawebusayiti liliri. Mukalandira lipoti lokhala ndi zotsatira za kusanthula ndi mndandanda wa zolakwitsa zomwe zimapezeka mumayilo amalo. Zolakwika zonse zidzakonzedwa ndi katswiri wa SEO, chifukwa chake simuyenera kuchita chilichonse. Chotsatira, katswiri wa SEO woyambira deta kuchokera mu lipotilo amafotokozera za semantic pachimake. Mukukhathamiritsa kwamkati, kusankha mawu ofunikira okhudzana ndi nkhani yanu ndi kugawa kwawo pakati pamasamba ndikofunika kwambiri. Mawu okhawo olondola ndi omwe angalimbikitse kuchuluka kwa tsamba. Kupeza FTP kumathandiza katswiri kupanga zosintha zofunika patsamba la webusayiti.

Chotsatira ndi kukhathamiritsa kwakunja. Zimatanthawuza kugwira ntchito yolipira ma backlinks ndikudzaza zofunikira za niche nawo. Tiyenera kumvetsetsa zomwe zimagwirira ntchito bwino pamajini osakira. Ili ndiye ntchito ya akatswiri athu. Amasunthanso mosamala zomwe zili. Iyenera kutsatira tanthauzo la zinthu zomwe maulalo azilumikizidwira. Mfundoyi ikhoza kuonedwa ngati yofunika kwambiri.

Semalt amagwira ntchito ndi malo ambiri odalirika, chifukwa chake sipangakhale mavuto panthawi imeneyi. Akatswiri amasankha zomwe zingagwiritsidwe ntchito ndizogwirizana ndi SEO. Mukalowetsa maulalo kumasamba amenewo, muyembekezere kukwezedwa kopambana. Malipoti a pafupipafupi amakudziwitsani zausintha pamasamba ndi kukula kwa mitengo. Mukugwira nawo nawo ntchito yoonerera, koma mutha kudziwa zambiri. Akatswiriwa amakumana nanu nthawi zonse.

Ngati mukukakamizidwa kuyimitsa kukwezedwa kwa SEO, sizingayambitse mavuto ambiri. Ngakhale Google imachotsa ma backlinks pazosungidwa zomwe zasungidwa pakatha mwezi umodzi, masanjidwewo satsika kwambiri. Maudindo masanjidwewo adzatsalira pamlingo wina, chifukwa cha kampeni ya FullSEO. Gawo lidzakhala lokwera kwambiri kuposa momwe limakhalira msonkhano usanachitike. Mtengo wa FullSEO umatengera zinthu zambiri, makamaka zogwirizana ndi tsamba la tsamba lanu. Mtengo womaliza udzasankhidwa pambuyo poyeserera webusaitiyi ndi katswiri wathu wa SEO ndi malingaliro ake. Mtengo suyenera kukuwopsyezani kwambiri chifukwa ndalama zomwe zimakhalapo ndizokwera kuposa zomwe zimawonongeka ku Semalt.

Analytics

Chifukwa cha kusintha kwakukulu komwe kumachitika mkati mwa injini zosakira, ndizovuta kwambiri kuthana ndi maulalo ophatikizira. Ndizovuta nkomwe kuzindikira mfundo zazikuluzomwe zimatayirapo zomwe zingatsimikizire kupambana kwa gwero. Njira zakale zatayika pakufunika kwawo, ndipo njira zatsopano zolimbikitsira sizikudziwikabe. Popanda kusanthula cholinga, ndizosatheka kukwaniritsa zotsatira zomwe mukufuna. Ndi chifukwa cha ichi kuti Semalt adapanga njira yapadera yowunikira ma Analytics omwe cholinga chake ndi kuzindikira zolakwika zaukatswiri wa webusayiti ndikuzikonza. Ntchito zazikulu za Analytics ndi:
  • lingaliro lofunikira;
  • mawu osakira;
  • kuwunikira mtundu;
  • mawu osakira mawonekedwe;
  • mpikisano wofufuza;
  • kusanthula kwa tsamba.
Analytics imazindikira zolakwika zomwe zingatheke pakutsitsa masamba ndikutsimikizira izi. Koma sicholinga chokhacho. Dongosolo limafufuza mosamala zomwe zili pawebusaitiyi komanso magawo aukadaulo. Imawunika mawebusayiti omwe akupikisana nawo, kuwunika momwe angapikidwire. Kuti muyambe kutolera, muyenera kulembetsa patsamba lathu. Malipoti otsatirawa akuwonetsa malo omwe webusayiti yanu mumasakira komanso malo omwe akupikisana nawo. Pogwiritsa ntchito zidziwitso zomwe zapezedwa ndi malipoti, akatswiri athu amapanga kusintha komwe pakufunika poganizira za SEO.

Kukhala ndi akaunti yoyenera kumakupatsani zabwino. Mutha kuwonjezera mawebusayiti ena achinsinsi patsamba lanu. Mawebusayiti omwe mwawonjezera amayamba kuwunikira pomwe mukupeza lipoti latsatanetsatane. Makina osakira nthawi zambiri amasintha ma algorithms awo, motero akatswiri athu okha ndi omwe amatha kusintha zomwe zili bwino patsamba lino. Kusanthula kwatsatanetsatane kumapangitsa kuzindikira mawu oyenera. Popanda ma Analytics, ndizosatheka kusankha mawu oyenera omwe amafanana ndi zomwe zili patsamba lanu. Mwakukonda, inde, mutha kuwonjezera mawu osiyanasiyana kapena kufufuta zosafunikira. Zowonadi ndi zakuti, chidule choyambirira cha mawu ofunikira chikufunidwa kale. Izi zimathandizira kuti magalimoto azigwirira ntchito mwachangu.

Zowunikira zimasonkhanitsidwa nthawi yonseyo. Kutenga kwanu gawo ndikulandila malipoti a ntchito ndi kukonza zabwino. Mutha kuwonetsetsa kuti zochitikazo ndi zolondola kudzera pakusaka. Zotsatira zake ndizodabwitsa: mumawona malo apamwamba kwambiri patsamba lanu. Kuphatikiza apo, opikisana nawo sangathenso kukupangitsani pakusaka. Timalimbikitsa kugwiritsa ntchito Program Interface Programming, yomwe imagwirizanitsa deta yonse zokha. Popanda kuyesetsa, mumakhalabe ndi zatsopano. Ntchito ya Analytics imaphatikizapo ma phukusi atatu akuluakulu okhala ndi mtengo wosiyana:
  • STANDARD - $ 69 pamwezi (mawu ofunikira 300, mapulojekiti atatu, mbiri yakale ya miyezi 3);
  • PROFESSIONAL - $ 99 pamwezi (mawu osakira 1 000, mapulojekiti 10, mbiri yakale ya chaka chimodzi);
  • PREMIUM - $ 249 pamwezi (mawu osakira 10,000, mapulojekiti opanda malire).
Semalt imaperekanso yankho lokwaniritsa pa intaneti. Akatswiri athu akupanga tsamba lawebusayiti motsatira malingana ndi omvera anu komanso zolinga za polojekitiyo, kupanga kapangidwe kake kosinthasintha, magwiridwe antchito. Timalumikiza zigawo za webusayiti ndi ntchito za gulu lachitatu ndi System Management System, kusintha ma module a e-commerce ndi APIs.

Kupanga Kanema Kotsatsira

Bizinesi iliyonse imafuna kugulitsa malonda kapena ntchito zake kwa omvera anu. Msika ndiwukulu kwambiri kotero kuti nkosavuta kutayika pakati pa olimbana nawo ngati simuuza ogula ndi makasitomala pazomwe mumapereka. Kutsatsa kumatha kukhala kosiyana, koma wotsatsa kanema amamuwona ngati wogwira kwambiri. Zimatha kukhudzika ndikumverera kuposa mitundu ina. Ichi ndichifukwa chake Semalt amabweretsa ntchito yapadera yopanga kanema wapadera. Idzawunikira zabwino zonse za kampani yanu ndipo ibweretsa kuchuluka kwa anthu obwera kutsamba lanu. Mutha kusankha fayilo ya kanema kudzera pa template kapena kuyitanitsa momwe mungakondere. Kanema Wolimbikitsira wolemba ndi Semalt adzakopa makasitomala ambiri ndikupangitsa bizinesi yanu kukhala yotukuka.

Pofotokozera mwachidule kuwunika kwa kampani yathu, titha kulangiza kuti tisamaganize zazitali z komwe angapite kukatsimikizira webusaitiyi. Yankho limaonekeradi. Timayika ma accents mwanjira yosiyanako. Semalt sachita zoposa kukwezedwa kwa mawebusayiti okha, amapangitsa kuti anthu akhale olemera kudzera pazowonjezera za SEO. Kupambana kwanu ndi mbiri yathu. Lumikizanani nafe, tili okonzeka kutenga udindo pazochulukirapo zanu.